SEO can be used on social media platforms as well. This is where it can assist in promoting accounts, gaining followers, increasing engagement rate, and increasing sales. According to ecommerce-vision.de, Instagram is an excellent platform for SEO because it functions as a small search engine. Instagram ranks pages that are optimized higher than others. This attracts more users, drives engagement, and increases page trust scores. While SEO for Instagram pages seems straightforward, many business owners and marketers make mistakes when optimizing a profile. These mistakes are discussed in detail.
Inconsistent Instagram Page
The unwritten rule of Instagram management is to have a consistent feed. Uploading photos to Instagram must be consistent in terms of visual concept, timing, and captions. Consistency cannot be achieved in a few hours. You must take time to review each caption and consider the relevance of tags. The design and frequency of posts should also be considered. To simplify this process and schedule your Instagram posts and stories, you can use Combin Scheduler, an Instagram content scheduling tool.
With this app, you can optimize captions, create different hashtag groups, and edit your Instagram campaigns, even days before you post. Posting regularly is the key to reaching your business goals. While there is no ideal time or date to post, you can find the right time by trying different methods.
Inappropriate Hashtags
The most common problem with Instagram optimization is using appropriate hashtags for your post (and your business). Hashtags can be used as search queries on social media. While it may seem easy to choose hashtags related to your brand, in reality, marketers and brands often make these two fatal mistakes. First, they use hashtags that aren’t relevant, and secondly, not using the hashtag at all. If the hashtags aren’t related to your business, they do not correspond to a specific post.
Hashtags organize the content stream on social media, which is a vital parameter for Instagram page optimization. Before you start optimizing your Instagram posts with hashtags, you need to do some research. You can find hashtags for your current standing and your entire company, as well as tags used in your competitors’ posts.
Unchanged Location Tabs
Online businesses and brands that ship all over the world often make this mistake. If your business is limited to a specific area, you won’t have many options for location tags. Instagram automatically displays location options near where you were while taking the picture. They’ll attract an insignificant audience. Some creative locations will still attract attention. You should also change your location tags if your business goes beyond a particular area and you want to reach people in other countries or cities.
Unsearchable Username
Your Instagram username is an important keyword. It should not be too long, hard to read, and very distinctive. Your audience should be able to understand the meaning of your username and avoid using unrelated symbols. Write the username in the language in which your audience is most likely to search for it. Use SEO principles to make your username similar to a typical search query of your target customers.
Misused Alt Text
Alt text, a feature of Instagram that can be used for SEO purposes, is another. Alt text was initially developed to help visually impaired people access Instagram content. However, it is now also used by marketers to optimize their content. When someone searches for brunette hairstyles on Instagram, for example, you will be there. This step is not complete without optimizing your Instagram photos. Your content must be sharp and high quality so that Instagram can find what you are posting. It is vital because Instagram will suggest similar posts to those who search.